Sweet Nothing

This project aims to remind everyone that communication is kindness, that behind every smile, there is unspoken trauma and broken by somebody's silence heart. Each of us deserves the courtesy of honesty. So next time when you won't feel it works or going anyway, tell them.

Therefore I decided to create the product campaign for an anti-ghosting self-test kit.
It would consist of guidance on how to be brave in seemingly awkward communication of rejecting someone. I used the title of Calvin Harris song - Sweet Nothing - as a good metaphor for being ghosted or being in a relationship when it feels like you're the one who emotionally invests.

This project is about my experience of dating in the digital era. Precisely, about the lack of reciprocal communication. Three seasons in a row, three guys have ghosted me. They weren't emotionally mature enough to tell me their mind. Maybe I were too anxious or too invested, but anyway, I didn't do anything to deserve their sudden silence. All of them just left me on "read". Since then, my life has become an unbearable mind battle. I started constantly questioning my worth. Am I enough? What went wrong? Was it me? Or them? Now I have a list of music groups and songs I can't listen to, cause they liked that groups or were playing instruments from these melodies. Because every time, I was trying to be vulnerably open in search of points where our universes could collide.